The Marketing Initiation

The
Mark
eting
I n i t i
a t i o n

An embodied & intuitive

marketing journey

based on your Human Design

I love supporting you to express your essence.

It’s not about having testimonials, a regular newsletter, or ‘being visible’ on social media.

It’s about letting the words you speak match with your core energy.

It’s a movement from doing-based marketing to being-based marketing.

When we stop outsourcing our marketing truth, marketing can become simple & joyful again

There’s no single person, book or course that can tell you what works for you when it comes to marketing your business. We all have a unique way of expressing ourselves and thus, marketing ourselves.

Some of these ways are embraced by the (business) world, but many of them are not.

No matter what the world thinks of it, I’m here to help you remember and embrace your way of expressing yourself – verbally and energetically.

Human Design based Marketing

Human Design is my love language. It’s one of the most practical spiritual tools I’ve ever come across.

Your chart will help us to challenge and break down some deep-held beliefs you hold about ‘how your marketing should be done’.

And with the help of your Strategy and Authority, marketing decisions can become a whole lot easier. But it can also be incredibly challenging for the mind. I know! It has taken me 5 years to truly grasp my Strategy and to learn to surrender to the wisdom of my body. I’m here to share my experiential wisdom with you.

Over the years, I’ve developed my own way of working with Human Design, which is highly embodied, practical, and intuitive. I like adding astrology into the mix, and my intention will always be to use it in a way that strengthens the deep knowingness that lives within you.

art-human-design background art: @merijnhos

business + marketing themes I enjoy exploring with you

∞ Moving from external consistency to internal consistency.

∞ Your weirdness factor. (and how to allow it more)

∞ Why it’s not flowing atm, or why it feels heavy.

∞ Spaciousness. Taking care of your own energy.

∞ Is this the right product/service for me?

∞ Your ideal social media (non) approach.

∞ The unique qualities of your voice.

∞ Bringing your website alive.

∞ Fluid branding.

Quite happy with your marketing, but still feel a pull to work with me?

You are welcome to knock on my door. This might be you if you have no problem with getting the results you want, but you feel you are getting drained in the process. I can support you in reaching a more holistic version of success, where your well-being is also included.

Stepping in the unknown

The journey of the Marketing Initiation isn’t about fixing anything.

It’s about being curious and about opening the door to new ways of seeing and being. It’s about a deep relaxation in the ways of ‘doing’ business and marketing that are wildly your own.

Are you open to letting yourself be surprised by possibilities your mind has never thought about?

I have a line 5 profile in my Human Design chart, and many people project onto me that I carry their answers. Well, I don’t : ) What I do carry is a specific frequency and I know it can inspire and touch the right people.

If that’s you, I trust you’ll know it.

WHO I WORK WELL WITH

↓

✺ My energy & focus are intense, and work well if you are an “all-in” kind of type

✺ Preferably: you already know the basics of your Human Design chart

✺ I work best with those who feel a deep resonance with my energy

✺ You feel a sense of ‘urgency’, a deep ripeness within to change

Two journeys to choose from

These are 1-1 sessions.
The sessions are a mix of energetic
reflections and practical “getting our hands dirty”
marketing / business strategy work.

The 6-week Initiation

Consists of:
– Finding your Calling (energetic core)
– Human Design + astrology session
– How to live your design and apply it to your marketing

You’ll receive resources & integration exercises in between the private sessions and you can reach out to me with reflections and questions via Voxer.

For whom:
For those of you who desire to make a slightly big change.

3 sessions (on average 1,5 hours) + in-between support
price: €1200

The 3-month Initiation

Consists of:
– Finding your Calling
– Human Design + astrology session
– How to live your design and apply it to your marketing
– Three theme sessions to dive into different aspects of your marketing & design

You’ll receive resources & integration exercises in between the private sessions and you can reach out to me with reflections and questions via Voxer.

For whom:
For those of you who desire to make a big change.

6 sessions (ranging from 1 to 2 hours) + in-between support
price: €2500

Payment plans are available for both journeys. There’s the option to pay in 3 or 5 installments. Prefer a shorter trajectory? I got The Marketing Spark for you.

Welcoming Session
Before you start your initiation, I invite you to book the Welcoming Session. This session is meant for both of us to feel the energy of the other and see if we’re the right fit for each other. You’re welcome to bring in what’s alive at that moment, and I will bring my energy and a first taste of my kind of guidance. We can also explore together which of the two options is the best fit for you.

75min | Price: €250 (if you decide to step into the Marketing Initiation, this will be deducted from the total journey price)

PS If you are already set on one of the two journeys, just let me know via info@thecircleoflight.nl or insta dm, and I’ll send you the entry link.

Book the Welcoming Session

Rachel Raspberry

“The deep sense of permission and spaciousness that Ayla offered was like medicine for my soul. The organic way that she wove my natal astrology and human design into our conversations felt so validating and empowering for me.

She wasn’t just telling me about myself based on what she saw in my charts, but rather as I expressed myself (and my concerns, and desires) she would often respond by shining a light on my unique design. Not only did it feel so beautiful to be seen and understood in such a profound way, but it was also incredibly validating and has inspired me to dive even deeper into understanding my human design.

I could feel the depth of her impact (still do!) and my relationship with myself and my conscious business has been magnificently transformed through the time we spent together.”

Dave Kahn

“Ayla came into my life at a critical point in time when I was about to make a very serious decision with my business. From the first email exchange, there was a spaciousness, sparkle and curiosity in her words that drew me in. Hindsight is 20/20. Only now do I realize that I was about to drive myself into an unnecessarily difficult and outdated exploration of business and after two sessions with Ayla, my entire approach to business was course-corrected and aligned with deep passion and excitement.

She helped to navigate an authentic, simple and direct pathway to explore business. It was a relief to finally hear that I didn’t have to do things anyone else’s way or listen to any of the ridiculous e-business hype that is so common out there.

Her work is not easy. It will make you step up into your greatness and meet every aspect of your life with integrity and clarity. For those who are prepared to meet life and business with 100% of their being, Ayla is for you.”

Jake

“Sometimes, we are trying to “be something” when we express ourselves, striving to feel important in even our most heartfelt creative expressions.

My session with Ayla revealed to me how hard I had been trying to feel valuable in the world through my art. It was really a quiet hunger for the feeling of being significant, and I was fully unaware of it until the session took place. Having been raised in a cult, there has been a lot of conditioning associated with my identity, namely the feeling that I am only valuable when my creative expression is “right” or “wrong” in the eyes of people in my world.

By diving intuitively into these complexes through her simple inquiries, I was able to see so clearly where my authentic calling ACTUALLY lies.”

Jake did a Calling Session, which is an integral part of the Marketing Initiation

Kylie

“When I signed up for Ayla’s Marketing Menu, I was in a multi-year marketing rut.

My first session with Ayla was like a beam of light. That might sound corny, but it’s true. Her clever exercises, powerful visualization coaching, and deep discussions, plus the downright fun nature of the session left me feeling (for the first time in years) like I could actually imagine myself selling. I saw how playful and how energizing it might become for me.

In session two, I found that a previous experience with marketing had in a way caused me some trauma, leaving a bad taste in my mouth for the whole endeavor of sales. I realized that my past marketing experiences don’t define my future ones. And moreover, I tasted how I could actually have fun making marketing content.

It wasn’t until after our third session that I actually cracked open Instagram for the first time in ages. That session was a wild ride of conversation where Ayla helped me use my gut to “try on” and see what felt right for me in social media and marketing.

I believe that if you feel drawn to sign up for a session or course with her you should do it. You’ll understand yourself better. You’ll understand marketing better. And you’ll understand the joy of playing with marketing, whether you’ve never felt that joy before, or thought you’d lost it.”